Schell’s Bockfest 2025
Schell’s Bockfest is back for 2025, and it’s shaping up to be the ultimate celebration of winter, beer, and community in the heart of the Midwest. Though beer doesn’t always bring Spring any faster, it certainly adds warmth to the cold weather. At Bockfest, attendees can indulge in the brewery’s signature Schell’s beer, savor delicious brats, enjoy live music, and gather around a warm fire. One unique feature of the festival is the “poking” of your Bock beer by fire tenders, a technique that infuses the beer with rich caramel flavors, offering a distinct twist to the traditional brew.
The Bock Hunt
For newcomers to Bockfest, there’s an exciting twist: the Bock Hunt. This fun and festive event is essentially a massive game of hide-and-seek. Participants will have the chance to search for one of seven hidden wooden boxes, each containing a prized Bock beer. The hunt begins as soon as the gates open, so be ready to dive in right away! Finding a Bock box not only adds a sense of adventure to the day but also rewards the lucky hunter with a cash prize. Clues will be available through a QR code at the event to help guide you along your search. The hunt is just one of the many ways to make your experience at Bockfest even more memorable.
Wrapping Up the Festivities
Once the last Bock has been found, the final “Ring of Fire” song has been sung, and the last mug has been raised, it will be time to wrap up another incredible Bockfest. But don’t rush off just yet—many festival-goers head to downtown New Ulm to continue the fun with friends, food, and laughter into the evening. When the night does finally come to a close, remember to call for a ride home to stay safe after a day full of celebrations.
Event Details:
- Location: August Schell Brewing Company, 1860 Schell Road, New Ulm, MN 56073
- Event Times:
- 10:30 AM: Gates open for advanced ticket holders
- 11:00 AM: General admission and day-of ticket sales begin
- 11:00 AM: Bockfest Boys take the main stage
- 11:00 AM: DJ Strudel Boy performs in Jägers Ruh
- 1:30 PM: The Blue Ringers on the main stage
What You Need to Know Before You Attend:
- The event is 21+ only, so please bring a valid ID.
- Pets are not allowed on the festival grounds during Bockfest.
- All backpacks will be searched upon entry.
- It’s illegal to drink on the streets of New Ulm, so please refrain from drinking while waiting in line before the gates open. Anyone violating this rule may face citation by local authorities.
- Outside food and beverages are not permitted inside the event gates.
Final Thoughts:
Schell’s Bockfest 2025 promises to be an unforgettable celebration filled with beer, music, fun, and festive challenges. Whether you’re hunting for hidden Bocks, enjoying the live music, or simply soaking up the atmosphere around the fire, there’s something for everyone at this iconic Midwest winter festival. Be sure to grab your tickets early, as this event is sure to sell out quickly. See you at Bockfest!
